Creating engaging content consistently on LinkedIn is tough and time-consuming.
But here's something you could try when you've completely run out of ideas but still need to maintain your momentum on the platform — repurpose existing LinkedIn content.
You can repurpose your old posts or other form of content to extend the life of your valuable insights and present them in fresh, engaging formats.
Here are 10 effective ways to repurpose your LinkedIn content to help you maximize reach and impact:
1. Transform LinkedIn Posts into Blog Articles
If you have shared a detailed LinkedIn post that resonated well with your audience, consider transforming it into a full-fledged blog article.
Expand upon the key points, add more examples, and dive deeper into the topic.
Not only does this give you content for your website or blog, but it also allows you to provide additional value to your audience.
2. Create Infographics
Infographics are visually appealing and easy to digest.
Take the key points from a high-performing LinkedIn post or article and create an infographic.
Use tools like Canva or Piktochart to design professional infographics that can be shared across LinkedIn, other social media platforms, and even your website.
3. Develop Slide Decks
Transform your LinkedIn content into slide decks using tools like PowerPoint or Google Slides.
Slide decks are particularly effective for presenting complex information in a visually engaging way.
Upload these decks to platforms like SlideShare, which can be easily integrated with LinkedIn, to reach a broader audience.
4. Produce Short Videos
With video content gaining immense popularity, repurposing your LinkedIn posts into short, engaging videos can significantly boost engagement.
Use platforms like Animoto or InVideo to create explainer videos or brief recaps of your written content. Share these videos on LinkedIn, YouTube, and other social media channels.
5. Host Webinars
If you have comprehensive insights or a series of posts on a particular topic, consider hosting a webinar.
Webinars allow you to interact directly with your audience and delve deeper into the subject matter.
Promote your webinar on LinkedIn and invite your connections to join. Record the session and share it as evergreen content on your LinkedIn profile.
6. Create Podcast Episodes
Podcasting is an excellent way to repurpose your content and reach a wider audience.
Transform your LinkedIn posts into podcast episodes by discussing the main points, adding personal anecdotes, and inviting guest speakers.
Platforms like Anchor make it easy to record, edit, and distribute your podcast across various channels.
7. Compile an E-Book
If you have a series of LinkedIn posts that cover different aspects of a particular topic, compile them into an e-book.
Add additional content, visuals, and downloadable resources to provide extra value.
Promote the e-book on LinkedIn and offer it as a lead magnet on your website to grow your email list.
8. Share Quote Graphics
Extract powerful quotes from your LinkedIn posts and turn them into eye-catching graphics.
Tools like Adobe Spark or Canva can help you design professional quote graphics that are perfect for sharing on LinkedIn, Instagram, Facebook, and Pinterest.
And if you want to create carousels, try the carousel maker feature on LinkSpire.
9. Leverage Email Newsletters
Repurpose your LinkedIn content for your email newsletters. Summarize key points, share infographics, or provide links to your full articles.
This not only keeps your email subscribers engaged but also drives traffic back to your LinkedIn profile.
10. Write Guest Posts
Repurpose your high-performing LinkedIn content as guest posts for other industry blogs or websites.
Tailor the content to fit the target audience of the publication and ensure it adds value.
Guest posting can expand your reach, establish you as an industry expert, and drive traffic to your LinkedIn profile.
Detailed Examples and Steps
Example: Repurposing an In-Depth LinkedIn Post into Various Formats
Let’s take an in-depth LinkedIn post on "The Future of Remote Work" and explore how it can be repurposed:
1. Blog Article: Expand on the points discussed, including case studies and data.
This can become "The Future of Remote Work: Trends, Benefits, and Challenges."
2. Infographic: Highlight the key statistics and trends mentioned in the post.
Use charts and visuals to make the information more digestible.
3. Slide Deck: Create a presentation outlining the main topics such as trends, tools, and employee feedback on remote work.
This could be titled "Remote Work: Transforming the Modern Workspace."
4. Short Video: Produce a 2-3 minute video summarizing the post.
Discuss the future trends of remote work, emphasizing key points.
5. Webinar: Host a webinar titled "Navigating the Future of Remote Work" where you delve deeper into the subject.
Invite industry experts to offer additional insights.
6. Podcast Episode: Record a podcast episode discussing the same topic. Use the post as a script outline but add personal anecdotes and experiences to make it engaging.
7. E-Book: Compile a series of posts on remote work into an extensive e-book, such as "The Ultimate Guide to Remote Work."
8. Quote Graphics: Take impactful quotes from the post, such as "Remote work is not just a trend; it's the future," and create visually appealing graphics to share on social media.
9. Email Newsletter: Summarize the main points of the post and include a link to the full blog article for readers who want more in-depth information.
10. Guest Post: Adapt the content into a guest post tailored to the audience of a popular industry blog. Make minor adjustments to suit the style and preferences of the publication.
Repurposing your LinkedIn content is a smart and efficient way to maximize your reach and impact.
Each piece of content you create has the potential to be transformed into multiple formats, each serving a unique purpose and audience.
And if you have blogs and YouTube videos published on other platforms that you think can be repurposed, convert them into meaningful posts and carousels in a few seconds by signing up to our 7-day free trial.
Start repurposing today and watch your content's lifecycle extend far beyond its original post.
